Phyto is a French hair care brand which was founded in 1969 and is specialized in natural hair care with salon quality formulas. the visionary and star hairdresser Patrick Alès founded Phyto and introduced his revolutionary hair care to the world. By extracting highly effective ingredients from plants, he brought together the findings of science and nature. He was able to use effective plant substances in the treatment of hair without disturbing its natural balance - plant-based hair care without compromise.
Phyto quality promises 100% active formulations. Thanks to the unique expertise, in its product formulas Phyto replaces water with pure plant extracts. In contrast to an ordinary shampoo where a large proportion of the formulation is water, Phyto uses self made extracts from plants. Due to the innovative manufacturing process it is possible to retain the full amount of active formulations in high herbal concentration. This way, Phyto products have the highest concentration of pure plant extracts, reaching an outstanding 95% natural formulas....
A central principle that guides the brand’s product quality is that healthy hair starts at the scalp. This is why Phyto treats every type of hair with a wholistic approach, from its root to the tip and in full respect of the hair's ecosystem. The products can be divided into 5 different steps. First, the hair and scalp are treated by a pre-shampoo, followed by a nice wash with a Phyto shampoo such as Phyto Phytocyane Vital Shampoo 250 ml. Third, the brand offers an array of rinse-off hair care products like balms or hair masks. Among the most popular products for this phase of hair care is the Phyto Phytokeratine Extrême Hair Mask which nicely penetrates into the hair without weighing it down. In step 4, you apply a rinse-free hair treatment which is especially great for the lengths and tips. The Phyto Phytokeratine Extrême Hair Cream fits perfectly in this step because it smoothens your hair and helps it to regain its strength and elasticity. At last, the brand offers finishing lotions that style and protect your hair such as the Phyto RE30 - a special treatment against grey hair. The brand is also renowned for its successful anti-hair loss products. Among the best sellers is the Phyto Phytocyane Hair Treatment 12 x 7.5 ml which is a highly concentrated ampoule product to treat hair loss of women.
